By Dave Allen In today’s American household, it’s hard to find anyone who doesn’t subscribe to at least one popular online streaming platform, such as YouTube, Netflix, Hulu, Prime Video or Apple TV+. By the end of this year alone, it’s expected that 240.7 million people in the U.S. will be OTT video service users. That number is expected to climb to 253 million people and 73% of the entire population by 2026. And it’s not just the major media companies that are turning to livestreaming. More and more businesses today are streaming content live in order to attract new […]