By Dave Allen Most avid golfers and gear enthusiasts associate Sacks Parente Golf with putters, so when the technology-forward company decided last year to expand its manufacturing business to include premium driver shafts, it had to think long and hard about how it would market its new product to the general public. “We’re brand new. Nobody knows us,” says Sacks Parente Golf Chief Strategy and Growth Officer, Mike Ferris, of the Newton Motion driver shaft brand. “We know what the Newton is all about—it’s straighter, longer and requires less effort. It’s ready to play. But at the end of the […]

By Dave Allen Prior to becoming one of the top PGA teaching professionals in Western New York, Brian Jacobs was a teacher, caddie and assistant high school football coach in New York State. As a football coach, he drilled the basic fundamentals hard into his players, but he knew that the only way to develop his players into major contributors was to take the foundational skills they learned off the field and apply them on the playing field, under pressure, in game situations. That coaching philosophy has served Jacobs well for more than 20 years as a golf instructor. A […]

By Dave Allen Rising inflation costs and fears of an impending recession have many golf instructors wondering if it’s time to start cutting back on expenses, and saving all of the money they accrued during the Covid-driven golf boom of 2020 and 2021. But that kind of thinking is not going to protect your business and allow it to thrive when things do inevitably slow down, warns Lorin Anderson, Founder of Proponent Group, a career and business consulting service for teaching professionals. “You can come off a peak, and still have a really nice business,” said Anderson, who also served […]