April 5, 2021

A second Masters in six months? I must be dreaming

By Dave Allen Cue Jim Nantz and the azaleas, it’s Masters week. Again. Isn’t it wonderful?! If there’s one good thing that came out of the pandemic it’s that we have two Masters in the same PGA Tour calendar season. It was only five months ago last November that Dustin Johnson set afire to Augusta National Golf Club, shooting a record 20-under par for his second major title and first Green Jacket. The local Columbia, South Carolina, product also set records for most greens in regulation (60) and fewest bogeys (4) en route to a five-shot win over runners-up Cameron […]
March 12, 2021

On the edge of 17: Five keys to tame golf’s toughest water holes

By Dave Allen Over the years, I’ve had the good fortune of playing such renowned courses as Pebble Beach, Pinehurst No. 2, Whistling Straits (Straits Course) and THE PLAYERS Stadium Course at TPC Sawgrass. Never have I been more nervous over a tee shot than I was on the famed “Island Green” 17th at TPC Sawgrass, site of this week’s THE PLAYERS Championship. I’m sure I’m not alone. Standing on the tee, it’s hard to see any of the putting surface. All you see is water. Lots and lots of water. And then there’s the history of the hole. It’s […]
February 13, 2021

Content is king: 3 ways to boost your SEO ranking

By Dave Allen When I worked at Golf Channel Academy, one of the most frequently asked questions I received from coaches was, “How do I improve my SEO ranking?” Or, more specifically, “How do I get to the top of Google’s search listings?” Why is SEO so important to businesses nowadays?  Because less than 25 percent of all searchers click through to the second page of Google’s search engine results. In other words, if you want to stand out among the competition and be found, you need to be at the top or near the top of the first page […]