February 13, 2021
By Dave Allen When I worked at Golf Channel Academy, one of the most frequently asked questions I received from coaches was, “How do I improve my SEO ranking?” Or, more specifically, “How do I get to the top of Google’s search listings?” Why is SEO so important to businesses nowadays? Because less than 25 percent of all searchers click through to the second page of Google’s search engine results. In other words, if you want to stand out among the competition and be found, you need to be at the top or near the top of the first page […]
February 4, 2021
By Jay Radzavicz Alex “Dusty” MacTavish had three passions in his life: family, flying and golf. He died in March 2000 at the age of 87, but his influence continues for those lucky enough to have known him, myself included. You see, Dusty was my grandfather. He was also a hero and mentor to me. Just this past year, more than two decades after his passing, it was my grandfather who inspired me to purchase a professional drone and earn my FAA Unmanned Aircraft Systems Pilot License. Dusty earned his nickname after learning to fly in the 1940s, applying his […]
January 12, 2021
By Dave Allen First impressions are everything in today’s fast-paced, digital marketing world. Consider: The average website user needs less than two-tenths of a second to form an opinion about a website, according to a study conducted by Missouri University of Science and Technology. That’s less time than it takes one to make a full backswing. Furthermore, the same viewer requires just 2.6 seconds to find the one feature image or item that most influences their first impression. What does this all mean? It says that if you want to make a good first impression with potential new clients, AND […]